Fantasia Festa
Celebrating Canada's 150th Birthday with heartwarming stories from our family of suppliers who chose to make Canada home.
By Marina Michaelides
Vanessa’s fondest memories are serving gelato to long line-ups of music fans at Edmonton’s Folk Fest. It’s just one of many fun-filled festival days she works every summer at Fantasia, the family-run business bringing the creamy taste of Italy to the city her grandparents chose to make home back in the early 50’s.
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Both sets of grandparents came to Canada from post-WW2 Italy with literally nothing materially, but everything intact about family and community helping each other. Like many Italian immigrants who arrived shocked at the harsh winters, not speaking English and looking for work, they survived in one-family-to-a-room rented basements. Many remember finding home-away-from-home comfort at the Italian Centre Shop in the heart of Little Italy, where Vanessa’s Nonna, Eleonora then twenty-two, landed at City airport in 1963, presenting her one-year-old daughter Assunta, (Vanessa's aunt) to her father Ettore for the first time. He’d left Italy just a month after their wedding. “I cried my first two years here, I missed my home so much,” muses Eleonora in heavily accented English, “And I didn’t see my husband much, we were always working.” While Ettore worked construction on Edmonton landmarks like Northlands Coliseum, Enbridge Tower and College Plaza, both Vanessa’s Nonnas were seamstresses; Eleonora at White Stag and Teresa for the famous Great Western Garments making Levi Strauss jeans…a twenty-five-year career of piece work. |
Nonno Ettore, Nonna Eleonora holding Vanessa's mama Tiziana and little Assunta (aunt) on the tricycle. Circa late 1960's. |
Vanessa’s Nonno Armando on her father’s side, arrived here after a 1954 freak snow-storm in Italy destroyed the family farm–bringing him to Edmonton with a suitcase full of hope and a trade laying ‘terrazo’ – tiles and concrete flooring.
Nonno Armando laid the floor for Jasper Avenue’s The Hudson’s Bay Building, the landmark department store where Vanessa’s dad James Fiorillo would later buy his first 45 record, (probably the Beatles in the early 60’s), then work for his uncle as a hairdresser and finally, in 2008, when the building was transformed into Enterprise Square, where Fantasia set up shop on the lower ground floor.
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Now a thriving breakfast/lunch café and catering business, with a satellite store in the Stantec building, Fantasia roasts its own Italian-style espresso and churns out hand-made gelato in ever-changing |
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The idea to make gelato and sell it at summer festivals came after a holiday to Italy where there’s a store on every corner and going out for one is a way of family life. Armed with an authentic Italian recipe, Vanessa’s parents set up Fantasia with her uncle Domenico and Aunt Assunta (that babe in arms). Talk about a family business! They lived beside each other and the cousins, a boy and a girl in each family, grew up without a fence between the two houses, more like brothers and sisters. “I just felt so lucky as a kid in this big family,” recalls Vanessa, “We all WANTED to work all summer! As soon as we were old enough. I ate as much gelato as I liked and grew up part of ALL the festivals.” Like the generations before her, really hard work is in her blood. Vanessa helps her mamma with marketing for Fantasia and still serves at events where she now hires all the crews, (including Edmonton Child Magazine’s Free Family Picnic in the Park, July 16th at the Kinsmen, alongside the Italian Centre Shop). |
Cousins, Cristina & Vincenzo, Vanessa & her brother Derek. 1995-2015. |
Vanessa is also studying for her law degree at the U of A. Clearly, the law in her family is the rule of goodness and pride in each other. “My dad has a crazy work ethic,” she smiles at him, “He’s so busy, yet he still surprises me by doing all sorts of little caring things, like washing my car and filling up the washer fluid!” “I’m so proud to have Italian roots, to have visited where my grandparents were born and to have learned Italian at school,” Vanessa replies when asked if she considers herself Canadian or Italian. Filled with her family’s entrepreneurial spirit and “She has my blessing,” smiles Nonna Elinora, proud of her children’s business and all her grandchildren who now have blossoming careers in HR, engineering, and banking. |
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Vanessa, cousins Cristina & Vincenzo & brother Derek at Giovanni Caboto Day. Circa 1997. |
“It’s all thanks to taking risks and loving what you do,” Vanessa agrees with her dad. “And that recipe of course for how to make gelato taste like heaven,” she adds, just before taking a spoonful of the latest new flavour–pomegranate. It’s all the rage right now, in Italy too. |
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James & his daughter Vanessa Fiorillo. He surprises her with random acts of kindness. |
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Fantasia Gelato cart for special events. | Nonno Armando, James Fiorillo & Nonna Teresa on holiday in Italy, early 70's. |